Marketing Strategy: Category creation
a collection of articles about category creation (strategy for marketing)
Created by:
FoundryBase App
Created this chunkResources in this Chunk:
Article
2021
The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression by @ttunguz
Saved by: FoundryBase
used in 2 chunks
Book
2018
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
Saved by: FoundryBase
used in 4 chunks
Article
2019
The One Who Defines the Category Wins the Category - Craft Ventures - Medium
Saved by: FoundryBase
used in 2 chunks
Article
2019
The Difference Between a First Mover and a Category Creator - Harvard Business Review
Saved by: FoundryBase
used in 1 chunk
Article
2018
Why Dominating Your Category Can Be a Flawed Strategy | Harvard Business Review
Saved by: FoundryBase
used in 1 chunk
Podcast
2018
Creating a Category, from Pricing to Positioning – a16z Podcast
Saved by: FoundryBase
used in 4 chunks
Book
2018
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries
Saved by: FoundryBase
used in 8 chunks
Design: The Psychology of Building Addictive Products
Tips tricks: building products that users love
Content Marketing and Storytelling
Content Marketing and Storytelling. A collection of reso...
Ethics and design: The Psychology of Building Addictive Products
A look at ethical and moral issues related to addictive d...
Writing Copy for Landing Pages (websites)
tips suggestions for creating effective Landing Pages (we...
Affiliate Marketing - tools, resources
Affiliate Marketing - tools, resources
A collection of...
Exit strategies
A look at different exit strategies for startup entrepren...
Product Market Fit
Getting started with your business idea? Before investin...
How to compete vs. bigger Tech Giants?
articles looking at how startup entrepreneurs can hope to...
Rapid Prototyping
Articles and videos to hep startup entrepreneurs prototyp...
Unique data sets, AI and competing vs. bigger tech giants with domain-specific products
articles looking at how startup entrepreneurs can hope to...
Design: The Psychology of Building Addictive Products - examples
Tips tricks: building products that users love
Retention, Churn, and Marketing Analytics for Startups
A collection of articles and videos about Retention, Chur...
DevRel - Developer Relations, Marketing and Open Source Software - and Contributors, Community
DevRel - Developer Relations, Marketing and Open Source S...
Marketing Global Alcohol Brands
Case studies in marketing global brands of alcohol drinks
Freemium sales model for SaaS businesses
popular articles and videos: Freemium sales model for Sa...
Growth Metrics for Tech Startups
what metrics should you use to measure growth?
Open source software as a competitive strategy: The case of Canvas LMS vs Blackboard:
How Canvas used open-source to compete vs Blackboard for ...
Social Media Marketing
a collection of articles and videos with tips and suggest...
Content Marketing
a collection of articles and videos looking at how busine...
SaaS Pricing Strategies
Software as a Service (SaaS) pricing strategies for start...
Growth Hacking for Startups
website business growth hacking. A collection of resource...
SEO and Search Marketing
a collection of resources for entrepreneurs looking to im...
Ideas: How to come up with the perfect idea for a Startup
Tips and suggestions for brainstorming your next startup ...
Naming: How to come up with the perfect Name for your startup
a collection of thoughts about Naming: How to come up wit...
Email Newsletter Marketing
tips and suggestions for email marketing
How to set up a Sales Team - for Startups
tips suggestions for setting up a winning sales team (for...
Franchising as Business Strategy
using a Franchising strategy for business expansion and g...
Getting your First Customers
For new startup entrepreneurs, getting your first few cus...
Sales - a guidebook for Startups
tips suggestions for marketing and sales (for entrepreneu...
Product Design - Which Feature to build Next?
A collection of articles, videos and resources to help de...
Create a Movement (marketing)
Don’t Sell a Product, Sell a Whole New Way of Thinking
Sales documents for SaaS business
A collection of templates and documents for SAAS, softwar...
Sales, Marketing for Startups
tips suggestions for marketing and sales (for entrepreneu...
Edtech marketing: content, emails and events
A collection of articles related to Ed-Tech marketing: co...
Competitive strategy and analysis for business planning
a collection about Competitive strategy and analysis for ...
Define your Target Market (advice for startups)
a collection about defining your Target Market (advice fo...
Marketing Plans for Fundraising (Startups)
a collection about Marketing Plans for Fundraising (Start...
Network effect, platform business strategy for competitive advantage
A collection about Network effect, platform business stra...
Entrepreneurship: use ads to validate your ideas Before Building a Prototyping
Entrepreneurship: use ads to validate your ideas Before B...
Video Games and Freemium model
a collection about Video Games and Freemium model
Platforms vs Aggregators - Tech Business Models and Strategy
A collection of articles about the difference between Pla...
Examples of Exits for Entrepreneurs and VC Investors
a collection of articles with Examples of Exits for Entre...
Influencers and Social Media Marketing
a collection of articles about Influencers and Social Med...
EdTech - Examples of Exits for Entrepreneurs and VC Investors
a collection of articles with Examples of ed-tech Exits f...
Subscription Business Model and Pricing Strategies for Startups
a collection of articles about the Subscription Business ...
Growth Hacking and Web design
website business growth hacking and web design
Competing vs. Amazon and bigger Tech Giants
articles looking at how startup entrepreneurs can hope to...
Examples of Exits for Entrepreneurs (Who didn’t raise vc money)
a collection of articles with Examples of Exits for Entre...
Salesforce.com, CRM software and Sales
A collection of articles about Salesforce.com, CRM softwa...
Lean startup
A collection of articles and videos about the Lean Startu...
Branding and Startups - Direct to Consumer Brands
a collection of articles about entrepreneurship of Direct...
SaaS and Enterprise Sales - for Startups
tips suggestions for marketing and sales (for entrepreneu...
Open source software as a competitive strategy
How to use open-source to compete
What to measure? - Growth Metrics for Tech Startups
what metrics should you use to measure growth?
Tools for Rapid Prototyping - Wireframing, Sketching, Paper Prototypes, Mockups
Articles and videos to hep startup entrepreneurs prototyp...
Landing Pages (websites) for Sales, Marketing - tools, resources
Landing Pages (websites) for Sales, Marketing - tools, re...
PR and Sales, Marketing for Startups
a collection of articles and videos about doing PR (press...
Design, Startups, and the Importance to Talking to Customers
a collection of articles and videos about Design, Startup...
Clever - edtech app store for K-12
single sign-on to make it easier for schools to manage th...
Product Marketing - for Startups
a collection of articles from leading thinkers about Prod...
Do things that Don't Scale - YC advice for getting started with your (tech) Startup
a collection of articles and videos about "doing things t...
Paid Acquisition - Using google advertising for Sales, Marketing of Startups
a collection of articles and resources about using Paid A...
Analytics - tools for Website Design, Startups
A collection of resources for Analytics - tools for Websi...
Getting your First Customers - Growth Hacking for Startups
a collection of articles and videos about Getting your Fi...
Sales pitch decks
a collection of articles about Sales pitch decks
Affiliate Marketing - examples
examples of Affiliate Marketing
Ed-tech Startup “Varsity Tutors”, and the online Tutoring market
Ed-tech Startup “Varsity Tutors”, and the online Tutoring...
design Sprint - Rapid Prototyping
Articles and videos to hep startup entrepreneurs prototyp...
Product Market Sales Fit - for SaaS startups
Getting started with your business idea? Before investin...
EdTech marketing
A collection of articles related to EdTech marketing
Sketch app - Tool for Rapid Prototyping - Wireframing, Sketching, Paper Prototypes, Mockups
Articles and videos to hep startup entrepreneurs prototyp...
Moats and Network effects - platform business strategy for competitive advantage
A collection about Network effect, platform business stra...
Business strategy - and sustainable competitive advantage
A collection about Network effect, platform business stra...
User Acquisition and Growth Hacking for Startups
website business growth hacking
Walmart - retail business - Competing vs. Amazon
articles looking at how Walmart is Competing vs. Amazon
Sales, Marketing and AI in the Workplace
a collection of articles about AI (artificial intelligenc...
SaaS Pricing Strategies - examples
Software as a Service (SaaS) pricing strategies for start...
Book: Good to Great
a collection of resources about the book "Good to Great"
Data Network effects - Moats and platform business strategy for competitive advantage
A collection about Network effect, platform business stra...
Logo Design, Branding and Startups
a collection of articles about Logo Design, Branding and ...
Email Marketing - tools, services
tips and suggestions for email marketing
SEO and Search Marketing - tips, tools and tricks
SEO and Search Marketing - tips, tools and tricks
Marketing for Startups -how to use Product Hunt and Hacker News
tips suggestions for marketing and sales (for entrepreneu...
Niche markets - Sales, Marketing for Startups
tips suggestions for marketing and sales (for entrepreneu...
Email Marketing - and GDPR
a collection of articles about Email Marketing - and GDPR
Tutoring Students - companies and resources
a collection of articles and resources about the growing ...
How to come up with the perfect idea for a Startup - YC advice
Tips and suggestions for brainstorming your next startup ...
Wireframing and Rapid Prototyping
Articles and videos to hep startup entrepreneurs prototyp...
Exponential growth curves - Metrics for Tech Startups
what metrics should you use to measure growth?
MVP - minimum viable products and rapid prototyping
Articles and videos to hep startup entrepreneurs prototyp...
Retail business
articles looking at the Retail business
HubSpot
A collection of articles about Hubspot
What is “Product Market Fit”? - an introduction and practical advice
Getting started with your business idea? Before investin...
Competing vs Salesforce
Competing vs Salesforce
Startups and the Economic Impact (USA) of the COVID19 - Coronavirus pandemic
Startups and the Economic Impact (USA) of the COVID19 - C...
Freemium sales model for SaaS businesses - examples
Freemium sales model for SaaS businesses - examples
Target - retail business - Competing vs. Amazon, Walmart
Target - retail business - Competing vs. Amazon, Walmart
Step 1: Know your Audience, Market size - getting started with ideas for a startups
Step 1: Know your Audience, Market size - getting started...
Unbounce - Landing Pages (websites) for Sales, Marketing - Startups
Unbounce - Landing Pages (websites) for Sales, Marketing ...
Customer feedback and Product Design - Which Feature to build Next?
Customer feedback and Product Design - Which Feature to b...
Copywriting - writing content that sells for marketing, landing pages, advertising
Copywriting - writing content that sells for marketing, l...
Social Media Marketing - how to use Twitter
Social Media Marketing - how to use Twitter
Vertical and Niche markets
Vertical and Niche markets
Bookstores - New and used book sellers - Competing with Amazon
Bookstores - New and used book sellers - Competing with ...
Unit Economics - Growth Metrics for Tech Startups - What to measure?
Unit Economics - Growth Metrics for Tech Startups - What ...
LinkedIn - for building your personal brand, and Social Media Marketing
LinkedIn - for building your personal brand, and Social M...
CRM software and tools for marketing, sales
CRM software and tools for marketing, sales
Positioning - Marketing, Branding, and Category Creation
Positioning - Marketing, Branding
Swag - marketing, branding for events, conferences
Swag - marketing, branding for events, conferences
Wolt - Food delivery app from Helsinki, Finland
Wolt - Food delivery app from Helsinki Finland - competin...
Books - Influencers and Social Media Marketing
Books - Influencers and Social Media Marketing
Ahrefs - SEO and Search Marketing
Ahrefs - SEO and Search Marketing
Convertkit - Email Marketing - tools, services
tips and suggestions for email marketing
Technology solutions for SMBs and Retail business
Technology solutions for SMBs and Retail business
Dollar Discount Stores - Retail business
articles looking at the Retail business
Advertising, Marketing for Startups
A collection of articles about Advertising, Marketing for...
Social Media Marketing - tools, platforms, resources
Social Media Marketing - tools, platforms, resources
Influencers and Social Media Marketing - tools, resources
Influencers and Social Media Marketing - tools, resources
How to build effective Landing Pages (websites) for Sales, Marketing - inspiration, suggestions
How to build effective Landing Pages (websites) for Sales...
Create Landing Pages - for coders, website developers - tools, resources, shortcuts
if you know how to code, here are some tools, resources, ...
Link-in-bio companies - Influencers and Social Media Marketing - tools, resources
Link-in-bio companies - Influencers and Social Media Mark...
Testimonials for Social Media Marketing - tools, platforms, resources
Testimonials for Social Media Marketing - tools, platform...
Startup idea: Begin with making a Directory - examples
Startup idea: Begin with making a Directory - examples
Affiliate Marketing - tips, suggestions
Affiliate Marketing - tips, suggestions
Virtual Influencers and Social Media Marketing - AI generated
Virtual Influencers and Social Media Marketing - AI gener...
Exit strategies: sell your startup company - M&A acquisitions
Exit strategies: sell your startup company - M&A acquisit...
Branding - marketing and positioning for startups, business
Branding - marketing and positioning for startups, business
Drinks, Beverages Market: Branding and Startups - Direct to Consumer Brands
Drinks, Beverages Market: Branding and Startups - Direct ...
Marketing and AI - tools, platforms, resources
Marketing and AI - tools, platforms, resources
Created: Mar 26, 2018
Updated: Jan 23, 2025
Updated: Jan 23, 2025