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COURSE:
Startup Marketing
Description:
Marketing for entrepreneurs: Growth hacking, scaling and finding your first customers
This course contains:
15 sections
•
1664 resources
in
•
265 chunks
Visibility: Public (All visitors)
Course Team
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Section: Getting Started
↓ 12 chunks
Don’t Sell a Product, Sell a Whole New Way of Thinking
3 resources
Tips and suggestions for brainstorming your next startup idea. A collection of articles and videos for Entrepreneurs
26 resources
a collection of thoughts about Naming: How to come up with the perfect Name for your startup
9 resources
a collection of articles about category creation (strategy for marketing)
7 resources
a collection about Competitive strategy and analysis for business planning
5 resources
a collection about defining your Target Market (advice for startups)
4 resources
a collection of articles about AI (artificial intelligence and machine learning applications) in the workplace
10 resources
Tips and suggestions for brainstorming your next startup idea. A collection of articles and videos for Entrepreneurs - advice from Y Combinator
7 resources
Startups and the Economic Impact (USA) of the COVID19 - Coronavirus pandemic
12 resources
Step 1: Know your Audience, Market size - getting started with ideas for a startups
4 resources
Marketing Strategy
4 resources
Startup idea: Begin with making a Directory - examples
3 resources
Section: Product-Market Fit
Purpose and objectives: For Marketing
↓ 6 chunks
Getting started with your business idea? Before investing in growth, the first challenge is to find "product-market fit".
A collection of resources about Product Market Fit, designed to guide entrepreneurs and business leaders in understanding and achieving alignment between their product offerings and market demands. This collection explor...
9 resources
a collection of advice for entrepreneurs getting started -- with focus on Solving Problems - How to Start a Startup
8 resources
Getting started with your business idea? Before investing in growth, the first challenge is to find "product-market fit".
7 resources
Tips and suggestions for brainstorming your next startup idea. A collection of articles and videos for Entrepreneurs
3 resources
Getting started with your business idea? Before investing in growth, the first challenge is to find "product-market fit".
6 resources
Step 1: Know your Audience, Market size - getting started with ideas for a startups
4 resources
Section: Testing Ideas, Rapid Prototyping
↓ 18 chunks
Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)
13 resources
Entrepreneurship: use ads to validate your ideas Before Building a Prototyping
9 resources
Coding, developer tools, resources - Backend As A Service, Firebase, others
7 resources
tips and advice for entrepreneurs getting started with your (tech-based) startup idea -- without a technical co-founder (yet)
A collection of resources about launching a tech startup without a technical co-founder. This curated selection offers insights and practical guidance for aspiring entrepreneurs who may lack technical expertise but are...
6 resources
a collection of advice for entrepreneurs getting started -- with focus on Solving Problems - How to Start a Startup
8 resources
tips and suggestions on how to use metrics and measurements to decide -- What Feature to Build next? - Using Metrics for Tech Startups
5 resources
Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)
17 resources
a collection of articles and resources with Examples of Tech Startups - founded by non-technical cofounders
2 resources
a collection of articles and resources about Technical Cofounders
4 resources
Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)
2 resources
Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)
3 resources
tips and advice for entrepreneurs getting started with your (tech-based) startup idea -- without a technical co-founder (yet)
1 resource
a collection of tools for Graphic Design - Index Cards, Post-it Notes and Graphic Design - DIY - tools, shortcuts
1 resource
Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)
3 resources
Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)
4 resources
Brainstorming and creativity
3 resources
What Feature to Build next? - using customer interviews for feedback
3 resources
Travel and Creativity
2 resources
Section: Design
↓ 40 chunks
Tips tricks: building products that users love
12 resources
Introduction to User Experience UX design
18 resources
simple guides to choosing artwork and design for website graphics
9 resources
website design principles for better UX/UI
15 resources
A collection of articles and videos looking at UX / UI and Design Thinking
13 resources
what you need to know to design and build a world-class mobile app
13 resources
A collection of articles, videos and resources to help design products that customers will love...
5 resources
What is the right way to get feedback / review? Here is a collection of articles and resources looking at effective techniques for getting reviews...
10 resources
A collection of articles and videos looking at UX / UI and Design Thinking
4 resources
tips and suggestions on how to use metrics and measurements to decide -- What Feature to Build next? - Using Metrics for Tech Startups
5 resources
A collection of articles and videos about Design for Startups
6 resources
A collection of articles and videos about Design and Dieter Rams, the legendary industrial designer
3 resources
Introduction to Interaction Design for websites and mobile apps - UX/UI design
7 resources
A collection of articles about Kapwing
5 resources
Sketch, InVision and Design apps - fundraising, platforms and competition
7 resources
A collection of resources for Making websites with no code / low-code
20 resources
A look at ethical and moral issues related to addictive design
A collection of resources about Ethics and Design: The Psychology of Building Addictive Products. This compilation explores the intersection of psychology, design, and ethics in the creation of products that engage users. It delves into the principles of behavioral psychology that...
6 resources
a collection about User On-boarding - UX/UI, website design for new user experience
9 resources
Tips tricks: building products that users love
5 resources
a collection about User On-boarding - UX/UI, website design for new user experience
4 resources
A collection of articles and videos looking at UX / UI and Design Thinking
4 resources
A collection of articles about Critical Thinking
5 resources
Communicating design ideas with memos and briefing documents - the Amazon Jeff Bezos' method
7 resources
What Feature to Build next? - using customer interviews for feedback
3 resources
Customer feedback and Product Design - Which Feature to build Next?
7 resources
UX/UI design - courses, careers (getting started)
2 resources
Making websites with no code / low-code
2 resources
Retool for Making websites with no code / low-code
5 resources
Design process for remote teams - How to run a more effective Meeting (for team building and management)
3 resources
Webflow - make landing pages, apps or websites with no code / low-code
6 resources
Icons & Stickers - Graphic Design: tools and resources
7 resources
Wix - website builder with no code / low-code
2 resources
Design firms - leading 3rd party designers for apps and websites
1 resource
UX design - tools, resources
5 resources
Learn how to make apps or websites with no code / low-code
5 resources
Bubble - Making apps or websites with no code / low-code - tools, resources
3 resources
Essential low-code tools - resources to launch business with no code
17 resources
Community, reputation, status building - Web Design for Better User Experience
1 resource
Cordova, Apache - Mobile app development for iOS, Android
2 resources
Learn how to make apps or websites with no code / low-code
2 resources
Section: Pricing
↓ 7 chunks
How Canvas used open-source to compete vs Blackboard for dominance of the US higher education LMS market (learning management stystem)
5 resources
how should you price your product or service? A collection of articles and resources looking at Pricing Strategies for Startups
18 resources
a collection of articles about the Subscription Business Model and Pricing Strategies for Startups
10 resources
How to use open-source to compete
10 resources
how should you price your product or service? A collection of articles and resources looking at Pricing Strategies for Startups
4 resources
SaaS - Pricing Strategies for B2B Startups
5 resources
how should you price your product or service? A collection of articles and resources looking at Pricing Strategies for Startups
6 resources
Section: Growth, Scaling
↓ 20 chunks
website business growth hacking. A collection of resources about growth hacking for startups, featuring strategies, techniques, and case studies to drive rapid user acquisition, engagement, and business growth on a budget
21 resources
Entrepreneurship advice for nonprofits, and startup founders looking to make a BIG impact.
A collection of resources about how to scale a non-profit, designed to equip organizations with the knowledge and tools necessary for growth and increased impact. This collection covers essential themes such as strategic planning, fundraising technique...
12 resources
what metrics should you use to measure growth?
17 resources
a collection of articles and resources looking at How companies use M&A Acquisitions as strategy to compete and grow
7 resources
website business growth hacking and web design
6 resources
what metrics should you use to measure growth?
15 resources
tips and suggestions on how to use metrics and measurements to decide -- What Feature to Build next? - Using Metrics for Tech Startups
5 resources
a collection of articles and videos about "doing things that Don't Scale" (YC advice) - Getting started with your (tech) Startup
3 resources
a collection of articles and videos about Getting your First Customers - Growth Hacking for Startups
6 resources
Entrepreneurship advice for nonprofits. A collection of articles and videos for startup founders looking to make a BIG impact.
8 resources
website business growth hacking
6 resources
what metrics should you use to measure growth?
2 resources
Tips and suggestions for brainstorming your next startup idea. A collection of articles and videos for Entrepreneurs
3 resources
Troubled M&A - failed mergers and Acquisitions
4 resources
What Feature to Build next? - using customer interviews for feedback
3 resources
Unit Economics - Growth Metrics for Tech Startups - What to measure?
4 resources
Examples - how companies use M&A Acquisitions as strategy to compete and grow
15 resources
DevRel - Developer Relations, Marketing and Open Source Software - and Contributors, Community
2 resources
Management issues for Rapid Scaling Startups - Culture, Team building issues
7 resources
Author Dan Pallotta, and the book "Uncharitable", on issues scaling a Non-Profit
2 resources
Section: Measuring Growth - Data & Analytics
↓ 6 chunks
A collection of articles and videos about Retention, Churn, and Marketing Analytics for Startups. Some helpful guides on how to measure customer satisfaction
8 resources
a collection of articles looking at the problem of Biased Algorithms - and the importance of good data sets in AI
21 resources
tips and suggestions on how to use metrics and measurements to decide -- What Feature to Build next? - Using Metrics for Tech Startups
5 resources
A collection of resources for Analytics - tools for Website Design, Startups
11 resources
a collection of articles and resources about Alternative Data (for investing) - Foursquare, SecondMeasure, Mattermark, CBInsights, and more
8 resources
What Feature to Build next? - using customer interviews for feedback
3 resources
Section: Sales
↓ 23 chunks
tips suggestions for marketing and sales (for entrepreneurs)
29 resources
For new startup entrepreneurs, getting your first few customers is hard work. Here is a collection of articles, videos and resources looking at how some startups make this easier...
10 resources
tips suggestions for setting up a winning sales team (for startups and entrepreneurs)
9 resources
tips suggestions for marketing and sales (for entrepreneurs)
10 resources
A collection of articles about Salesforce.com, CRM software and Sales
8 resources
tips suggestions for marketing and sales (for entrepreneurs)
6 resources
Landing Pages (websites) for Sales, Marketing - tools, resources
14 resources
a collection of articles and videos about doing PR (press relations) for Sales, Marketing of startups
2 resources
a collection of articles and videos about Design, Startups, and the Importance to Talking to Customers
2 resources
A collection of articles about starting a company with the goal of (at least) $100MM ARR (annual recurring revenue)
6 resources
a collection of articles from leading thinkers about Product Marketing - for Startups
4 resources
a collection of articles and resources about using Paid Acquisition for Sales, Marketing for Startups
5 resources
a collection of articles about Sales pitch decks
4 resources
tips suggestions for marketing and sales (for entrepreneurs) - Marketing for Startups -how to use Product Hunt and Hacker News
2 resources
tips suggestions for marketing and sales (for entrepreneurs)
9 resources
tips suggestions for creating effective Landing Pages (websites) for Sales, Marketing - Startups. A collection of resources about writing effective copy for landing pages, focusing on clear messaging, persuasive techniques, and strategies to drive conversions and engage website visitors.
8 resources
Competing vs Salesforce
2 resources
Unbounce - Landing Pages (websites) for Sales, Marketing - Startups
2 resources
Vertical and Niche markets
5 resources
CRM software and tools for marketing, sales
7 resources
A collection of articles about Advertising, Marketing for Startups
2 resources
How to build effective Landing Pages (websites) for Sales, Marketing - inspiration, suggestions
5 resources
if you know how to code, here are some tools, resources, shortcuts for creating Landing Pages
4 resources
Section: Team Building
Purpose and objectives: For Marketing
↓ 53 chunks
How to build an amazing team? On a limited budget (or after you get funded), team building will remain one of a startup founder's most pressing challenges.
24 resources
tips and advice on hiring a Product Manager (PM) for entrepreneurs. A collection of resources about hiring a product manager for your startup, offering insights into defining the role, identifying key skills, and navigating the recruitment process to find the right fit for your team
4 resources
a collection of articles and videos to help team members manage conflict and disagreement
8 resources
How to build an amazing team? On a limited budget (or after you get funded), team building will remain one of a startup founder's most pressing challenges.
10 resources
a collection of articles and resources looking at Bad Management (for teams)
6 resources
a collection of articles and research about the "Head of Strategy" role in leading organizations
2 resources
How much should you pay your founding team? How about the team? Here is a collection of articles and videos looking at Team Building using Salary and competitive benefits
14 resources
a collection of articles about Innovation and Team Building (for startups)
5 resources
A collection of articles to help entrepreneurs Managing remote teams (for startups)
9 resources
A collection of Interviewing tips for Team Building (for startups)
10 resources
a collection about The Problem with Shared Open Offices
7 resources
For working professionals- a collection of tips, tricks, hacks and ideas for creating a better work environment
3 resources
a collection of resources about How to hire and manage outsourced web developers
7 resources
a collection of articles about How to run a more effective Meeting (for team building and management)
7 resources
How to build an amazing team? On a limited budget (or after you get funded), team building will remain one of a startup founder's most pressing challenges.
15 resources
A collection of articles about Team Building - developing talent, and skills of current employees
20 resources
a collection of tips and advice for finding cofounders for entrepreneurs
11 resources
tips and advice for entrepreneurs getting started with your (tech-based) startup idea -- without a technical co-founder (yet)
A collection of resources about launching a tech startup without a technical co-founder. This curated selection offers insights and practical guidance for aspiring entrepreneurs who may lack technical expertise but are...
6 resources
a collection of tips and advice for (potential) employees who are thinking about Joining a Startup - Team Building, Hiring advice for Potential Employees
9 resources
a collection of articles about Buffer - the app for managing social media for your business
6 resources
a collection of articles and resources with Examples of Tech Startups - founded by non-technical cofounders
2 resources
a collection of articles and resources about Triplebyte - an interview platform for hiring engineers
7 resources
A collection of articles and videos about Team Building - hiring and developing - Engineering, Coding talent at startups
8 resources
a collection of articles and resources about Technical Cofounders
4 resources
A collection of articles to help entrepreneurs Managing remote teams (for startups)
1 resource
a collection of tips and advice for (potential) employees who are thinking about Joining a Startup - Team Building, Hiring advice for Potential Employees
3 resources
tips and advice for entrepreneurs getting started with your (tech-based) startup idea -- without a technical co-founder (yet)
1 resource
A collection of articles to help entrepreneurs Managing remote teams (for startups)
5 resources
How to build an amazing team? On a limited budget (or after you get funded), team building will remain one of a startup founder's most pressing challenges.
10 resources
How to build an amazing team? On a limited budget (or after you get funded), team building will remain one of a startup founder's most pressing challenges.
10 resources
A collection of articles about HR, Team Building - tech stack, tools, resources
12 resources
A collection of articles to help entrepreneurs Managing remote teams (for startups)
14 resources
HR, reviews and feedback - Management (for teams)
6 resources
Managing remote teams (for startups) - tips, suggestions
8 resources
Recruiting Platforms - HR, Team Building - tools, resources
4 resources
Time tracking - Manage outsourced web developers
2 resources
How to build an amazing team? On a limited budget (or after you get funded), team building will remain one of a startup founder's most pressing challenges.
4 resources
When to bring in an external CEO - Team Building - hiring and developing talent at startups
3 resources
Design process for remote teams - How to run a more effective Meeting (for team building and management)
3 resources
Atlassian - Confluence, Trello, Jira - Tools for team collaboration
7 resources
Culture and Team Building - examples from companies (Hubspot, Netflix, Amazon, more)
10 resources
Scheduling Software for Planning Meetings
3 resources
Stack Overflow - Question Q/A website for internal discussions, communication, learning
6 resources
Pair programming - Team Building developers - Engineering, Coding talent at startups
5 resources
Politics, Culture and Team Building at Work
3 resources
CEO pay - Wealth, Wages and Inequality
4 resources
Hiring remote workers (for startups) - tools and resources
7 resources
Managing, Leading Innovative Teams, Creativity
2 resources
Acqihire - Team Building (for startups) - using mergers and acquisitions to grow your team
1 resource
Book Review: “Scaling People”, by Claire Hughes Johnson
2 resources
AI tools for online meetings - with zoom, others
3 resources
AI and Coaching, Consulting, Mentoring
2 resources
A collection of resources about Cultural Breadth, Embeddedness, and Creativity for Team Building and Innovation explores the intricate relationship between diverse cultural backgrounds and effective team dynamics. This compilation emphasizes the significance of cultural diversity in fostering creativity and innovation within teams. Key themes in...
1 resource
Section: Social Media Marketing
↓ 26 chunks
a collection of articles and videos with tips and suggestions for social media marketing
10 resources
A collection of articles about Instagram
8 resources
a collection of articles about Influencers and Social Media Marketing
21 resources
a collection of articles about entrepreneurship of Direct to Consumer Brands
16 resources
a collection of articles about Logo Design, Branding and Startups
6 resources
Video editing - tips, tools, resources
14 resources
Instagram and culture, society
10 resources
Technology and the Restaurant Business - apps, tools, websites for reviews, booking and delivery
9 resources
Copywriting - writing content that sells for marketing, landing pages, advertising
8 resources
Politics, Democracy and Social Media
10 resources
Social Media Marketing - how to use Twitter
10 resources
A collection of articles about Polarization, social media and “filter bubbles”
9 resources
LinkedIn - for building your personal brand, and Social Media Marketing
2 resources
Positioning - Marketing, Branding
5 resources
Books - Influencers and Social Media Marketing
7 resources
Social Media Marketing - tools, platforms, resources
5 resources
Influencers and Social Media Marketing - tools, resources
7 resources
Link-in-bio companies - Influencers and Social Media Marketing - tools, resources
6 resources
Testimonials for Social Media Marketing - tools, platforms, resources
2 resources
AI and Video editing - tips, tools, resources
2 resources
Virtual Influencers and Social Media Marketing - AI generated
1 resource
TikTok and social media marketing, brand influencers
1 resource
Fediverse - the open social web, the social network of interconnected servers that includes apps like Mastodon, Pixelfed, PeerTube and, in time, Instagram Threads, among others
4 resources
Branding - marketing and positioning for startups, business
4 resources
Drinks, Beverages Market: Branding and Startups - Direct to Consumer Brands
3 resources
Marketing and AI - tools, platforms, resources
1 resource
Section: Content Marketing
↓ 6 chunks
a collection of articles and videos looking at how businesses can use content marketing to generate customer leads
22 resources
a collection of articles and videos about Native Advertising and Journalism
2 resources
a collection of articles and videos about Journalism and Language
1 resource
Content Marketing and Storytelling. A collection of resources about crafting compelling narratives, building authentic brand connections, and leveraging content to engage audiences effectively across various platforms.
3 resources
a collection of articles about AI (artificial intelligence and machine learning applications) in the workplace
10 resources
Copywriting - writing content that sells for marketing, landing pages, advertising
8 resources
Section: SEO, Search and Email Marketing
↓ 12 chunks
communication tips for busy people
7 resources
a collection of resources for entrepreneurs looking to improve SEO and Search Marketing
4 resources
tips and suggestions for email marketing
13 resources
a collection of research about "Front" -- an app for shared inbox
10 resources
examples of Affiliate Marketing
3 resources
tips and suggestions for email marketing
7 resources
SEO and Search Marketing - tips, tools and tricks
17 resources
a collection of articles about Email Marketing - and GDPR
3 resources
Ahrefs - SEO and Search Marketing
2 resources
tips and suggestions for email marketing
2 resources
Affiliate Marketing - tools, resources
A collection of resources about Affiliate Marketing, designed to provide comprehensive insights into this dynamic industry. This collection covers essential tools and strategies for successful affiliate marketing, including program selection, tracking and analytics, content creation, and audience engagem...
5 resources
Affiliate Marketing - tips, suggestions
1 resource
Section: Fundraising
↓ 8 chunks
A collection of articles and videos about entrepreneurs who don’t give up
3 resources
a collection about Marketing Plans for Fundraising (Startups)
3 resources
A collection of articles about starting a company with the goal of (at least) $100MM ARR (annual recurring revenue)
6 resources
A collection of articles and videos about entrepreneurs who don’t give up
5 resources
Fundraising and investing in Startups - impact of COVID19 - Coronavirus pandemic
5 resources
Hyping your startup
9 resources
HEY - email app from makers of Basecamp
2 resources
Basecamp - software company
7 resources
Section: 2-sided marketplaces
↓ 11 chunks
tips suggestions for entrepreneurs trying to create Marketplace businesses
14 resources
A collection of articles about Managed Service Marketplaces - businesses model for Startups
11 resources
A collection of articles about Managed Service Marketplaces - businesses model for Startups
6 resources
Opendoor - Online housing and Real estate startup
4 resources
A collection of Marketplace business examples
9 resources
Marketplace businesses - examples - a16z Andreesen Horowitz discussions
5 resources
tips suggestions for entrepreneurs trying to create Marketplace businesses
2 resources
Opendoor competitors - iBuyer model of Online housing and Real estate
3 resources
Marketplace businesses - growth strategies - a16z Andreesen Horowitz discussions
1 resource
Marketplace businesses - examples of entrepreneurs building two-sided marketplaces
4 resources
Marketplace businesses - tools, resources for building a two-sided marketplace
1 resource
Section: Global Marketing
↓ 9 chunks
a collection of articles and resources for startups going global
27 resources
a collection of articles and resources about Ride Sharing, Competition vs Uber, and Global Entrepreneurship
11 resources
a collection of articles and resources for startups going global
7 resources
a collection of articles and resources for startups going global
2 resources
ride-hailing, logistics and digital payments
4 resources
Singapore-based technology company offering ride-hailing transport services, food delivery and payment solutions
4 resources
Tech Companies Competing Internationally, Global Entrepreneurship
A collection of resources about tech companies competing internationally and global entrepreneurship. This compilation offers insights into the strategies and challenges faced by technology firms in the global marketplace. Key themes include market entry strategies, cultural co...
10 resources
Super-app platforms in Asia - ride hailing, food delivery, payments, more
5 resources
Global Entrepreneurship - tools, resources for taxes, compliance, HR, more
A collection of resources about Global Entrepreneurship, designed to equip aspiring and established entrepreneurs with essential tools and knowledge for navigating the complexities of international business. This compilation covers critical areas such as tax regulation...
3 resources
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