It’s a podcast about podcasting! About the state of the industry, that is. Because a lot has changed since we recorded “a podcast about podcasts” about four years ago: podcasts, and interest in podcasting — listening, making, building — is growing. But by how much, exactly? (since various stats are constantly floating around and often out of context); and what do we even know (given that no one really knows what a download is)?

And in fact, how do we define “podcasts”: Should the definition include audio books… why not music, too, then? So much of the podcasting ecosystem — from editing tools to the notion of a “CD phase” to music companies like Spotify doing more audio deals — stems from the legacy of the music industry. But other analogies — like that of the web and of blogging! —...

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This Podcast can be found in 3 chunks
Articles, videos and case studies of podcasts that make money, and how they do it.
Spotify Podcasts - business strategy

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