Booming Business of Nation Branding

how do you brand a country (or state/city)? What efforts do local governments go to brand their place? What impact does this have on economic development (jobs)?

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China offers 10-year visas to 'high end talent' - BBC News
Article 2018

China offers 10-year visas to 'high end talent' - BBC News
Saved by: CourseChunks
How to sell a country: the booming business of nation branding
Article 2017

How to sell a country: the booming business of nation branding
Saved by: CourseChunks
Created: Nov 14, 2017
Updated: Jan 23, 2025