It’s a surprisingly loaded question. The first thought that popped into my head was an embarrassingly butchered-up version of that Haruki Murakami quote: “if you only read the books that everyone else is reading, you can only think what everyone else is thinking.” Cheesy, but true.

So, naturally, I reached out to a few friends, former colleagues and other strategists that I admire immensely to ask them which books have helped them sharpen their thinking...

It’s a surprisingly loaded question. The first thought that popped into my head was an embarrassingly butchered-up version of that Haruki Murakami quote: “if you only read the books that everyone else is reading, you can only think what everyone else is thinking.” Cheesy, but true.

So, naturally, I reached out to a few friends, former colleagues and other strategists that I admire immensely to ask them which books have helped them sharpen their thinking...