By Benton Nilson, LeadGenius

"How fast are your qualified leads turning into closed deals?

It’s a deceptively simple question.

When measuring the overall growth trajectory of your business, reviewing individual marketing and sales metrics, such as inbound lead count or MQL-to-SQL conversion rate, all add up to tell a story of where you are headed. But, if you needed to pick a single metric to benchmark growth, sales velocity can give you a sense of the big picture...

By Benton Nilson, LeadGenius

"How fast are your qualified leads turning into closed deals?

It’s a deceptively simple question.

When measuring the overall growth trajectory of your business, reviewing individual marketing and sales metrics, such as inbound lead count or MQL-to-SQL conversion rate, all add up to tell a story of where you are headed. But, if you needed to pick a single metric to benchmark growth, sales velocity can give you a sense of the big picture...